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Music streaming services have drastically changed the way the music industry works. With over 32 percent market share, Spotify has quickly become the world's most popular streaming service, and Spotify promotion is quickly gaining ground as an effective way for musicians to gain exposure.

Spotify promotion has been used for the past few years as a way for both mainstream and independent musical talent to grow their fanbases and find record labels that are willing to promote their work more easily.

Spotify promotion works by submitting music to playlist promotion companies and playlist curators. Many of these promoters and curators are either in the music industry themselves or have professional ties to someone in the music industry and can easily promote new songs to thousands of listeners each day. Spotify also tracks analytical information such as playlist placements, clicks, how long people listen and much more, and their algorithms are designed to give increased exposure to playlists that gain a lot of popularity. Spotify playlist promotion is an easy way to entice listeners to listen music from artists that would otherwise struggle to gain a foothold.